Burger King Returns: Case Study

Burger King Returns to France and the entry was Grand. Burger King? No, we love to call them the Viral Marketing king. The American Hamburger Chain is known for its highly active social media accounts and produced some of the best Social Media campaigns. Where without using much of the investment they were able to […]

Brand Campaigns on US Elections 2020

As the US Election 2020 is around the corner, and a very hot topic in world politics as well as The United States (with respect to some of the events that happened in the past few months). Both Republican and Democrats campaigns are in full swing. With Donald Trump eyeing another term as President of […]

What is Social Media Marketing(SMM)??

Social media marketing aka SMM is the use of social media platforms to market your product and services by connecting with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Steps For Effective Social Media Marketing: 1. […]

Brands taking a Moment of “Binod”

Moment Marketing is the new way of engaging with your target audience. Companies realized that it helps them to reach their target audience in a quick time with marginal costs. More and more brands are focusing on moment marketing now. With over 2.4 billion people on Facebook and 1 billion people on Instagram, Meme culture […]

Gymshark: New Shark of Gym Wear

Ben Francis: Student by day, a delivery boy by night, and a millionaire by 28 A 28-year boy who used to Deliver pizzas has fetched a deal for his company Gymshark that took his company worth more than 1bn euros with US private equity firm General Atlantic taking 21% of shares. Yes, you heard me […]