Social media marketing aka SMM is the use of social media platforms to market your product and services by connecting with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Steps For Effective Social Media Marketing:
The first step is to think about your social media strategy. Before publishing any content on social media it’s always good to ask a few questions.
What are your goals? & How can social media help you achieve those? Different Businesses use social media for different outcomes some use social media for increasing brand awareness, some generate engagement using social media, some use it for driving website traffic and sales. Social media also helps in creating a community, and serve as a customer support channel for your customers.
Which social media platforms to focus on? There are many social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. But there is a need to understand that every social platform is not for every business. A business must first segment their target audience and the type of content they gonna make. For Example: if your business deals in B2B then the most favorable social media is LinkedIn.
What type of content will attract your target audience best? A business should create a marketing persona first, which will help in understanding which type of content is best suited for your audience. Is it images or videos or educational? And this doesn’t have to be fixed forever; you can always change your strategy.
2. Plan and Publish
Planning is very important as it helps you in maximizing your reach on social media, You need to plan your content in advance rather than focusing on creating and publishing in the moment. There are now a variety of social media scheduling tools, that can help you publish your content automatically at your preferred time.
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile or Instagram profile.
3. Listen and Engage
As your business and followers on social media grow, people will be talking about your brand on social media, people will be commenting on your posts, tagging you in various posts.
Listening & engagement becomes really important here as you will be getting virtual feedback about your product or services. A Business that listens carefully & engages with its audience has the chance of performing better. If there is positive feedback you can always capitalize on it and surprise them. Otherwise, you can always offer support and correct whatever went wrong before the situation gets worse.
4. Mesure Performance
The Next Step is to measure the performance of your social media marketing. whether the content which your are publishing is reaching your audience? how many people use your hashtags? How is your content performing?
Basically all the social media platforms provide you with such information but if you need in-depth analytics and want to compare different campaigns across platforms, you can use the wide range of social media tools available.
Once you have enough funds, you can go for social media advertising. Social media advertisements allow you to capture a new customer base.
Social Media Advertisements helps you in narrowing down your search for the customer as now you can now focus on customer based on their demographics, interests, behaviors, and more.